Millions of messages are received every year from direct mail, email, mobile text, and other media, and the demand for attention is staggering. Customers—both potential and current—have become very fast at perceiving whether these messages are meaningful or relevant to them. Marketers therefore need to use the tools and methods that quickly indicate relevant content in their messages, in order to capture those customers’ interest…and their business.

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The Response Rates of Personalized Cross-Media Marketing Campaigns


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