How can we marketers be responsible in all forms of communications, digital or print? What measuresshould we take as  responsible corporate citizens to be conscientious in our choice of marketing tools, to ensure we optimize our marketing channels to deliver the results we are looking for? Taking into consideration the merits of both forms of media, which choice is right for you? We hope this discussion provides a thoughtful discussion about the merits and challenges inherent in all forms of communication.

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The Environmental Impact of Print and Digital Media - Responsible organizations manage both

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